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LABCITIES
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LABCITIES
By Joan Torres

Transport and mobility are already being hit by a “digital tsunami”, as Sampo Hietanen, MaaS Global CEO, often pitches in his conferences. In cities, consumer habits are shifting more and more from ownership of a car to access via MaaS, enabling new business models and revenue streams, shaping a burgeoning and extremely dynamic mobility ecosystem where traditional players – notably automotive OEMs and public transport operators – are prompted to compete, and sometimes forced to cooperate, with new entrants that have a fresh and creative approach to providing mobility services.

Petrol heads, on the one hand, and public transit fans (or fanatics) that would ban any 4-wheeled moving thing from cities if they could, on the other hand, are witnessing the emergence of a new type of traveller: digitally-savvy early adopters of new mobility services who demand a flexible, seamless, pain-free travel experience, which means the freedom to access the most convenient, comfortable, easy to use, ...

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