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LABCITIES
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LABCITIES
By Joan Torres

When working on mobility futures projects, or indeed any type of strategy work, it is critical to consider the target audience for the messaging associated with your outlook on the future. Often, it is not just the CEO or the Senior Management Team that you need to convince, but it is an entire organisation, and potentially an entire community. Whilst messaging should not dictate the strategy, how the strategy can be messaged must be considered at all times.

Anyone involved in content strategy will also tell you that your audience is varied (no doubt the readers of this post are so). Regardless, some simplification and segmentation is needed to keep the whole enterprise manageable. It is similar when considering the future of mobility.